hello, welcome.
I’m Kat
ART DIRECTOR + DESIGNER
i’m happy you’re here.
design selects
design selects
harry rosen x kat tapp: Pride 2024
Custom Illustration, Campaign
Harry Rosen approached me to create a window display for their Toronto-wide pride campaign. Working with their creative team, I illustrated a modular window display, to be used in Harry Rosen store fronts across the GTA.
The artistic vision behind this design finds its roots in the bespoke process of each crafted suit. Delving into the foundational pillars of what Harold is— welcoming, confident, approachable, curious, and modern—I aimed to infuse these qualities into my design. I aspired to weave a narrative of warmth and invitation for the community, embodying the very essence of Harold’s ethos. I thought of a garden, and the quote “a flower does not compete with the flower next to it, it just blooms.”
Client | Harry Rosen Year 2024
Visual Identity
I designed a custom label for a private, single run hot sauce, created as a wedding favour. The couple's brief provided minimal guardrails, but with one key request: they wanted a keepsake that didn’t overtly scream wedding but still had subtle matrimonial touches. I named the sauce "Happy Tears" as a nod to the emotional moments during the ceremony, paired with the tagline “Blame the sauce.”
The final label was printed on adhesive die cut sticker, with gold foil.
Happy Tears
training day media collab
Branding & Illustrative Collab
Sports photographer David Soo approached me to create a custom design for his brand Training Day Media. He wanted the design to be representative of the city we both call home, Toronto. David is an avid motorcycle enthusiast and tattoo lover so I knew the design needed to incorporate those aesthetics. He asked me to create a logo that would be exclusive to this collab but still had a likeness to his current branding.
Client | Training Day Media Year 2023
ketamines ep
Art Direction & Design
I created album art for Canadian punk band, Ketamines’ newest album, Automatic.
The message behind the album was that the “world is doomed, so you might as well do what makes you feel something”. In discussions with the band, the brief was straightforward, they wanted people to look at the cover and think “what the h*ll am I looking at”.
The album art was created from a found archival image I recoloured and enhanced to make the girl look almost artificial- a real Leave It to Beaver alternate universe. I applied a face mask to her doll, based on the corpse paint of Norwegian death metal bands like Mayhem and Venom - and I’d be remiss if I didn’t mention KISS. I hand-lettered a death metal-inspired design on the insert and CD artwork in a death metal-inspired of the band’s name.
They were printed with a high gloss coated ink to contrast the matte backing.
Client | Ketaminesbrands i've built
brands i've built
Visual Identity, Branding
three dollar bill: Toronto
Three Dollar Bill approached me to create a brand for their upcoming project, Toronto's newest bar located in Parkdale. We worked in parallel to create a consistent brand from the front window panes, paint on the wall, all the way down to the bathroom fixtures. I took reference from the design elements in the space, to create a lasting design with strong brand salience.
Outputs included a logo suite and brand identity for exteriors, interior assets such as menus, decals, merch, and to be rolled out on the website (third party designer).
Client | Three Dollar Bill Year 2023
Exploratory: Visual Identity
HOODoo Brewing co.
The design draws heavily from the desert's natural beauty, park signage and way finding, and many of the artists and creators found in the beautiful parks of Utah. I created this brand and packaging as a means to practice some 3D techniques and modeling.
Case Study: Branding
queer run club
The founder of QRC, MK, wanted to create a logo for their Toronto-based run club; A space for queer folks to come socialize, be silly, feel safe, and drink coffee…. running optional.
In talking to MK, we learned that it was important to them that the logo be a symbol of all the things they loved about the community; silly, bold, approachable. If you live in Toronto’s west end, you’ll likely start to see this logo around. If you see them in action, know that it is a safe space for fun and community (and believe me you will see them in their neon!)
Client | QRC Year 2023The Brief
Create an identity system for Toronto West end run club QRC (Queer Run Club).
USE
Merch: Tech wear + partnerships
Visual Identity: Primarily for social. Consideration brand partnerships.
REQUIREMENTS
Create visibility for the community.
Be approachable.
Be accessible.
v1
draft
v2
Refined direction
v3
Final
social
social
Marketing & Design
workplace one
In this retainer with Workplace One, I am responsible for managing and executing social media strategies, creating Mailchimp templates for monthly email marketing campaigns. I created both organic and paid social assets deployed through primary channels like LinkedIn, Facebook, and Instagram.
Client | WorkPlace One Year 2022-2024Art Direction
Casino time launch campaign
TV & OOH
casino time launch campaign
Conceptualized for the launch campaign, I worked with the team to create a suite of assets for the launch of Casino Time web app and brick-and-mortar partners.
Deliverables include; a suite of :30s, :15s spots (currently in market), OOH (including digital programmatic), social assets (paid and organic), and internal brand assets for reproduction.
Creative Direction | Amanda Wood
Art Direction | Kat Tapp
Copy Writing | Leah Whitney
Production | Headford Productions
Client | Casino Time
YEAR 2024
The ultimate 420 collection
TV & Digital Marketing
For this campaign copywriter Jill Krajewski and I conceptualized the 420 collections, from a short mockup I had created to illustrate our vision on a previous scope for the brand’s in-store campaign. Inspired by this 5-second graphic, the brand asked us to create a 30-second spot, which became Canada’s first commercial spot on digital streaming services.
My social work with Shred Cannabis was nominated for a Clio, Social Media Account of the Year in 2023.
Art Direction | Kat Tapp
Copy Writing | Jill Krajewski
Camera | Micheal Headford
Editing | Eduardo Pares
Client | SHRED (Organigram)
YEAR 2023OOH & Social Marketing
switch health
In this campaign for Switch Health we were tasked to create digital and print assets for the launch of their new product. We created a visually impactful campaign that conveyed the brands messaging.
Client | Switch Health
Art Direction | Kat Tapp
Copy | Leah Whitney
Year 2022mickey turns 90
OOH & Campaign Marketing
My team won a campaign with Disney for a Canadian media buy for the “Mickey In Your City” campaign for the 90th anniversary.
My design team worked closely with Disney and its brand guidelines to create a digital ad campaign. My design team worked with the marketing team to roll out nationwide assets including digital programmatic assets, land-based, and PR considerations in Toronto, Vancouver, and Calgary.
Lead Design | Kat Tapp
Designer | David Chiu
Client | Disney
Year 2018
OOH & Branding Design Support
jr strain re-brand launch
Through this social launch campaign, we teased out the visuals of the Rootsuit. Working with copywriter David Shermer, we created a series of assets to promote the relaunch. We used the suit as an opportunity to tell JR Strain’s brand story, while still adhering to the Cannabis Act rules (which stipulate marketing cannot feature either people or animals). We shot the costume in studio and directed the post to create the final assets. This work was nominated for a Clio award in 2023.
Creative Direction | Amanda Wood
Art Direction | Lead Design: Kat Tapp
Copy Writing | David Shermer, Leah Whitney
Costume Designer | Susan Dicks
Client | Dycar Pharmaceuticals
Year 2023
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