Hi I’m Kat.
Art Director & Designer
My work is guided by strategic thinking to create captivating designs through visual storytelling.
i’m happy you’re here.
Design
three dollar bill
The owners of Three Dollar Bill approached me to create a brand for Toronto's newest bar located in Parkdale. We worked in parallel to create a consistent brand from the front window panes, paint on the wall, all the way down to the bathroom fixtures. I took reference from the design elements in the space, to create a lasting design with strong brand salience.
I created a logo suite and brand identity for exteriors, within the bar itself and subsequent materials (menus, decals, merch), and on the website.
It felt incredibly meaningful to be part of and work with an entirely queer team, to create a design for the community.
Client | Three Dollar BillYear
2023
queer run club
The founder of QRC, MK, reached out to me to create a logo for this Toronto-based run club. A space for queer folks to come socialize, be silly, feel safe, and drink coffee…. running optional.
In talking to MK, we learned that it was important to them that the logo be a symbol of all the things they loved about the community; silly, bold, approachable. If you live in Toronto’s west end, you’ll likely start to see this logo around. If you see them in action, know that it is a safe space for fun and community (and believe me you will see them in their neon!)
Client | QRCYear | 2023training day media collab
Sports photographer David Soo asked me to create a design for his brand Training Day Media. He wanted the design to be representative of the city we both call home, Toronto. David is an avid motorcycle enthusiast and tattoo lover so I knew the design needed to incorporate those aesthetics. He asked me to create a logo that would be exclusive to this collab but still had a likeness to his current branding.
Client | Training Day MediaYear | 2023
workplace one
In this ongoing work with Workplace One, I am responsible for managing and executing social media strategies, creating Mailchimp templates for monthly email marketing campaigns. I created both organic and paid social assets deployed through primary channels like LinkedIn, Facebook, and Instagram.
Client | WorkPlace One
Year | Ongoing
ketamines ep
I created album art for Canadian punk band, Ketamines’ newest album, Automatic.
The message behind the album was that the “world is doomed, so you might as well do what makes you feel something”. In discussions with the band, the brief was straightforward, they wanted people to look at the cover and think “what the h*ll am I looking at”.
The album art was created from a found archival image I recoloured and enhanced to make the girl look almost artificial- a real Leave It to Beaver alternate universe. I applied a face mask to her doll, based on the corpse paint of Norwegian death metal bands like Mayhem and Venom - and I’d be remiss if I didn’t mention KISS. I hand-lettered a death metal-inspired design on the insert and CD artwork in a death metal-inspired of the band’s name.
They were printed with a high gloss coated ink to contrast the matte backing.
Client | Ketamines
Year | 2023Art Direction
the ultimate 420 collection
For this campaign copywriter Jill Krajewski and I conceptualized the 420 collections, from a short mockup I had created to illustrate our vision on a previous scope for the brand’s in-store campaign. Inspired by this 5-second graphic, the brand asked us to create a 30-second spot, which became Canada’s first commercial spot on digital streaming services.
My social work with Shred Cannabis was nominated for a Clio, Social Media Account of the Year in 2023.
Art Direction | Kat Tapp
Copy Writing | Jill Krajewski
Camera | Micheal Headford
Editing | Eduardo Pares
Client | SHRED (Organigram)
YEAR | 2023casino time
Our team created a suite of commercials for the launch of Casino Time [currently in market].
Creative Direction | Amanda Wood
Art Direction | Kat Tapp
Copy Writing | Leah Whitney
Production | Headford Productions
Client | Casino Time
YEAR | 2024switch health
In this campaign for Switch Health we were tasked to create digital and print assets for the launch of their new product. We created a visually impactful campaign that conveyed the brands messaging.
Client | Switch Health
Year | 2022mickey turns 90
My team pitched and won a campaign with Disney for a Canadian media buy for the “Mickey In Your City” campaign for the 90th anniversary.
My design team worked closely with Disney and its brand guidelines to create a digital ad campaign. My design team worked with the marketing team to roll out nationwide assets including digital programmatic assets, land-based, and PR considerations in Toronto, Vancouver, and Calgary.
Art Direction | Kat Tapp
Client | Disney
Year | 2018jr strain re-brand launch
Through this social launch campaign, we teased out the visuals of the Rootsuit. Working with copywriter David Shermer, we created a series of assets to promote the relaunch. We used the suit as an opportunity to tell JR Strain’s brand story, while still adhering to the Cannabis Act rules (which stipulate marketing cannot feature either people or animals). We shot the costume in studio and directed the post to create the final assets. This work was nominated for a Clio award in 2023.
Creative Direction | Amanda Wood
Art Direction | Lead Design: Kat Tapp
Copy Writing | David Shermer, Leah Whitney
Costume Designer | Susan Dicks
Client | Dycar Pharmaceuticals
Year | 2023